Brand Builder

Brand Builder equips licensed Certified Angus Beef ® brand foodservice distributor partners with on-the-go information and answers.

Knowledge is power, and Brand Builder supplements the sales materials available on Licensee Services, arming you with tools while you’re on the road.

This convenient mobile application empowers you to sell the Certified Angus Beef ® brand with confidence.

Use this App to:

-Refresh your brand knowledge.

-Find the answers you need in a fast and mobile format.

-Connect with customers and satisfy their demand for reliable, great-tasting beef.

Key features:

-Cost to downgrade calculator – an instant analysis of a restaurant’s lost revenue from downgrading their beef offering.

-Portion control calculator – compare actual product cost of portion cut steaks vs. cutting subprimals in-house, and make informed buying decisions based on the dollars and cents

-Sales objections – a guide through the four most common sales objections and how to overcome them with informed and educational responses.

-Local connections – identify farming and ranching families near you who take pride in raising the best Angus beef.

-Brand basics - our foundation, 10 science-based specifications and brand advantages

-Follow the brand – find all online outlets to connect with the brand.